Mr. Worku outlined the many reasons why Africa, and Ethiopia in particular, is becoming a popular destination for business and tourism. While the continent is home to untapped gold, oil and diamonds as well as a fast-growing population with an increasingly large middle class, Ethiopia specifically boasts 11% GDP growth, booming trade with the world’s largest economies and nine UNESCO World Heritage sites. Ethiopian Airlines has supported their industry’s growth through training programs and strategic partnerships with other national carriers on the continent; the airline is currently working to build a West African Hub in Lomé, Togo. Mr. Worku is a firm believer that Ethiopian Airlines’ high quality service, commitment to safety and prestigious reputation can compete with any large carrier. Ethiopian Airlines now operates with the motto: “new spirit of Africa,” in reference to the growth and change the continent continues to undergo as well as the airline’s mission to promote connectivity on the continent and “bring Africa together.”
Mr. Worku's presentation is available to ATA members in the Members Only section of the website.